Real Estate Blog October 10, 2023

How to Correctly Price Rent During High Inflation

Are you considering investing in rental properties in Asheville, North Carolina? Known for its vibrant arts scene, breathtaking mountain views, and bustling tourism industry, Asheville has become an increasingly popular destination for visitors and residents. And with a thriving economy and a growing population, the demand for rental properties in the area has never been higher.

However, there are challenges for existing and aspiring rental property owners.

Inflation is a term used to describe the general increase in prices of goods and services over time. As inflation occurs, the purchasing power of a currency decreases, and it takes more money to buy the same goods and services.

Inflation can significantly impact the economy, affecting everything from consumer spending to employment rates. And one area where inflation can be particularly impactful is in the rental property market.

How Inflation Impacts Rental Properties

As inflation rises, the cost of maintaining and operating rental properties also increases. This can include everything from property taxes and insurance premiums to maintenance and repair costs. As a result, landlords may need to increase rental prices to cover these additional expenses and maintain profitability.

Additionally, inflation can also impact the demand for rental properties. As the cost of living increases, many individuals and families may struggle to afford a mortgage or save up for a down payment on a home. This can lead to increased demand for rental properties, driving up rental prices even further.

However, it’s important to note that the relationship between inflation and rental prices is not always straightforward. In some cases, other factors, such as changes in the local housing market or shifts in supply and demand, can significantly impact rental prices more than inflation alone.

How to Set Rental Prices During Times of Increasing Inflation

Ultimately, as inflation occurs, landlords may need to consider adjusting their rental prices to keep up with the rising costs of maintaining their properties. And renters may need to budget for higher rental costs as inflation impacts the overall cost of living.

Setting fair rental prices in times of increasing inflation can be a challenge for landlords. On the one hand, landlords need to cover the increased costs of maintaining their properties. On the other hand, they don’t want to price themselves out of the market and risk losing potential (or long-standing and valuable) tenants. So how can landlords set fair rental prices in times of increasing inflation?

1. Research the Local Market

Before setting rental prices, it’s important to conduct thorough research on the local rental market. This involves analyzing similar properties in your area and understanding the average rental price for comparable units.

This research can be done through various online rental marketplaces, local real estate agents, or by speaking with other landlords in the area. By understanding the local market, landlords can set a competitive price point that is attractive to potential tenants and reflects current market trends.

2. Calculate Expenses

To set a fair rental price, it is vital to understand the expenses associated with the rental property. This includes property taxes, insurance premiums, mortgage payments (if applicable), maintenance and repair costs, and other expenses.

Once you have a clear understanding of your expenses, you can calculate a fair rental price that takes these expenses into account. It’s important to ensure that your rental price is sufficient to cover your expenses while also providing a reasonable profit margin.

3. Consider How Inflation Affects Everything

In times of increasing inflation, landlords need to be mindful of the impact on their rental prices. Inflation can cause an increase in the cost of materials, labor, and other expenses associated with rental property maintenance.

As such, landlords may need to adjust their rental prices to cover these additional expenses. It’s important to be aware of the current inflation rate and adjust rental prices accordingly to ensure they are not pricing themselves out of the market.

4. Be Flexible

In times of increasing inflation, landlords must be flexible with their rental prices. This may involve adjusting rental prices as inflation rates change or offering incentives to attract and retain tenants. For example, landlords may offer a discount on rent for tenants who sign a long-term lease or pay their rent early.

By being flexible and responsive to market conditions, landlords can maintain occupancy rates and ensure the profitability of their rental properties.

5. Communicate with Tenants

Clear communication is essential when it comes to setting and adjusting rental prices. Landlords should be transparent with their tenants about any changes to rental prices and explain the reasons behind them.

This can help build trust and prevent misunderstandings down the line. Landlords should also be responsive to tenant feedback and concerns regarding rental prices, as this can help to maintain good tenant relationships and prevent turnover.

How Century 21 Connected Can Help You Manage Your Property During Times of Increasing Inflation

As we’ve discussed, setting fair rental prices in times of inflation can be challenging for landlords. However, with the help of a professional property management company, you can navigate these challenges and ensure that your rental properties remain profitable and competitive in the local market.

At Century 21 Connected, we offer comprehensive property management services designed to help landlords maximize their rental income while minimizing their expenses. Our team of experienced professionals has a deep understanding of the local rental market and can provide valuable insights into rental price trends and inflation rates.

We use advanced technology and data analysis tools to accurately calculate expenses associated with your rental properties and determine a fair and competitive rental price. Our team also stays up-to-date on changes in inflation rates and adjusts rental prices accordingly to ensure that you’re not losing out on potential profits.

By working with Century 21 Connected, you can trust that your rental properties are in good hands. Our team handles everything from tenant screening and lease management to property maintenance and repair, freeing up your time and allowing you to focus on other aspects of your life.

Don’t let inflation negatively impact your rental income. Contact Century 21 Connected today to learn more about our property management services and how we can help you set fair rental prices during times of inflation.